IDM Award in Email Marketing Strategy

This qualification is made up of nine modules. You will also be required to pass two x one hour online exams.

Module 1: An introduction to email marketing

• Understand the role of email marketing.
• Evaluate the use of email marketing as a tool.
• Assess the strengths and weaknesses of email marketing.

Module 2: Developing an email marketing strategy

• Identify who you should send your emails to.
• Plan when you should send your email.
• Understand what to include in your email.
• Understand where the resources come from and why you are sending your emails.
• Identify your goals and messaging strategy.

Module 3: What is an email list and how do you grow one

• Understand the sign up form.
• Learn how to gain valuable data about your subscribers.
• Learn to drive traffic to your sign up form.

Module 4: How to create engaging email campaigns – design & structure

• Designing emails to capture attention.
• Optimising email for mobile.

Module 5: How to create engaging email campaigns – content

• Understand the design requirements for different media.
• Creating copy that converts.
• Identify wireframes and useful templates for your emails.

Module 6: Going live

• Identify the factors affecting email delivery.
• Understand filters and white lists.
• Learn how to keep your data clean and to a high quality.

Module 7: Testing

• Understanding what to test.
• Creating a testing strategy.

Module 8: Control and measurement

• Key statistics to record.
• What else you need to monitor and record.

Module 9: Revision

Summary of key learning objectives.

Online

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials.

Exams and assessments

In order to attain the Award in Email Marketing and use the honorifics Award EM, you must successfully pass two x one hour online exams.

Pass marks and Grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.