IDM Award in SEO and PPC
Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.
IDM Award in Email Marketing Strategy
Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.
IDM Award in Content Marketing Strategy
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
IDM Award in Marketing
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you.
IDM Award in GDPR
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and DPA18. The course will take you through the key concepts of the Regulation, highlighting the actions you can take to be compliant.
IDM Award in Direct Mail
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns.
IDM Award in Digital Marketing Strategy
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
IDM Award in Data-Driven Marketing
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns.
IDM Award in Data & Analysis
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing.
IDM Award in Behavioural Economics
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results.
